How Do I Add a Keyword For My Product?

Q: What is a Keyword?

A keyword can be one word or a few words together (also knows as a keyword phrase). Keywords in relation to products, as the word or phrase that the buyer will use to search for your product. EG: iPhone – as a keyword, or pink iPhone case – as a keyword phrase.

When adding a keyword to track in AMZFirst it can be a single word or a phrase.

Q: How Do I Add a Keyword For My Product?

  1. In your AMZFirst dashboard, go to the ‘Keyword Rankings’ tab.
  2. Here, you will see the list of your products (make sure you have added the product first).
  3. If you don’t have any keywords added for that particular product, you will see the blue textClick here to add keywords’, like shown below:
    1. Click on this text.
    2. Or if you have added at least 1, but want to add more click on the ‘+’ icon.
  4. You will now see a pop up box appear, titled ‘Add Keywords’.
  5. Go to the box, which prompts you to ‘Type keywords here’.
  6. Type at least one Keyword, entering the keywords one per line.
    • For this example, we’ll type ‘Basketball’ and a few other keyword phrases.
  7. Then, click on ‘Add Keywords’.
  8. Now you will see a black box appear in the top right hand corner telling you how many keywords have been added and that the data will appear in 5 minutes.

Q: What do the Rankings mean?

  1. Scroll down to your product and click on the product title (in this case the basketball).
  2. You will see a dropdown table appear beneath this product.
  3. This shows you detailed statistics about each keyword
    1. Google monthly keyword search volume.
    2. A graph of your daily rankings.
    3. Your current rank for that keyword, against this product only, from the generic Amazon search results.
    4. The change in rank from the previous day.

Q: How does the Keyword Suggestions feature work?

Just below your Product, you will see a blue bar titled ‘Click here for Keyword Suggestions’.

  1. Click on the blue bar and you will see a box appear titled ‘Keyword Suggestions’.
  2. Select or unselect the checkboxes for the keywords you’re interested in.
  3. Check that the Amazon marketplace is correct for the country you’re selling in.
  4. Click on ‘Add Suggestions’ when you’re finished.

The keywords will be added to that product listing.

Other options are:

  • Click on the yellow box titled ‘Click here to see all Keyword Suggestions’.
  • Click on ‘Not interested in These Keywords’ and it will not display these keywords again.
  • Or click on ‘Cancel’ to return to the Rankings page.

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