Amazon’s original business model was the publishing business. Publishers were able to get their titles listed on Amazon for consumers to buy. This business model worked well years ago. Now Amazon has empowered everyday people to be able to publish their own work online and get it in front of millions of people. You can be one of them.
There are two popular ways you can get published on Amazon quickly: Digital Publishing and Print Publishing. Both of these methods can be found under the Kindle Direct Publishing Program.
What is Kindle Direct Publishing?
Kindle Direct Publishing is a platform for self-publishers to get their digital publication on the market quickly and easily. Authors are able to maintain rights to their own work and get in front of a massive audience of people. Anyone with kindle tablet, iPad, or any other smart device has the ability to access Kindle books.
Amazon has created their own format of reading files (called .mobi) that can be loaded and read on kindle apps. This format is different than the ones used by Apple’s iBooks, ePub and PDF.
How does Kindle Publishing Work?
The process of using Kindle publishing is very simple. Upload your book to KDP site.
Publish to the Amazon’s Marketplace.
Customers purchase a copy of the book.
You get paid a royalty for each book sold.
What are the pros of publishing with Kindle
- Upload once and have your book ready for print and digital download.
- Your book can be on the market in as little as 48 hours. Fast!
- You maintain rights to what you publish.
- No upfront cost is needed to get started. Print books can be printed on demand. Keep up to 70% in royalties per book sold.
- Get your book distributed across the world. Kindle published books can be made available for purchase in Europe, Japan, US, and many other countries.
What are the cons of publishing with Kindle
- Anything you publish on Kindle is limited to the Amazon Marketplace.
- Just because you publish something doesn’t mean that people will buy.
- There are many books on the market already. You’ll need marketing to stand out. Formatting for Kindle takes a little bit of knowledge to get it done correctly.
Steps For Getting Started With Kindle Publishing
Step 1. Write a book and edit
You’ll want to progress through these steps:
Splash Version. The version where you just write something down. Don’t worry about grammar or correctness. Your goal is to get your ideas down on paper.
Review Version. The version where you go back and refine what you have written. You can build on ideas and add more details.
Copyedit Version. This is where you get a friend or a professional to help edit the document for you. A second pair of eyes can catch grammar and other mistakes you may have not seen.
Final Version. This is when your text is ready to be formatted for publishing.
Step 2. Format the book
In this step you want to make sure you covert your book into the proper format for Amazon Kindle. This is something that you can do yourself or hire out – from a place Fiverr.
Kindle accepts the following formats:
- Word (DOC or DOCX)
- HTML (ZIP, HTM, or HTML)
- MOBI (MOBI)
- ePub (EPUB)
- Rich Text Format(RTF)
- Plain Text(TXT)
- Adobe PDF(PDF)
It’s important to note that uploading in any other format other than HTML or MOBI could result in formatting issues. This is why we recommend that you hire someone to avoid the headaches of this.
There are tools you can use to help with the writing process.
Calibre – is a free authoring tool.
Scrivener – used by many big names, like Michael Hyatt, to write.
Microsoft Word – Probably the most common form of writing tool found.
Step 3. Publish on Kindle
Visit http://kdp.amazon.com and sign in or sign up. If you have purchased on Amazon before, you will already have an account and only need to sign in.
Fill in your info for taxes and royalty payments. This will change depending on which country you are selling from. You are responsible for handling your own taxes and registration procedures for publishing.
Click “Bookshelf” and then “Add new title.”
Complete the form with your book title, description, and keywords you want people to search to find your book.
Upload the cover file in JPEG or TIFF file format. You can get a book cover designed on Fiverr or make your own. The ideal ratio for your cover dimensions are 1.6:1. The ideal size of your cover is 2560×1600 pixels.
Upload the book file. Make sure you preview your book to make sure everything is formatted correctly.
Click “Save and continue” and go to the “Rights and Pricing” page. Choose “Worldwide Rights.”
Select the 70% royalty rate and set your price. Let international prices adjust from the US price set. Most ebooks are between $2.99 and 10.99. However, you can price your book between $0.99 to $200.
Click “Save and Publish“.
You will receive an email when the book is ready.
Step 4. Market your book
This is probably the most difficult part of the process. Getting the right marketing mix can take some time. Here are a few ideas to get you started.
- Sign up for the Kindle Select Program and let amazon help market your book exclusively.
- Ask people that you know and work with to buy a copy and leave a review if they like the book.
- Schedule and promote a free download day to get more reviews on your book. You’ll want to have a good launch plan.
- Post about your book on relevant forums and on your own blog.
Tips For Success With Amazon Kindle
Getting started with Kindle books is not very difficult. There are a few things you will want to keep in mind in order set yourself up for success.
Target a specific audience
You will hear this advice with almost any product that you make. Focusing on one specific audience instead of a general mass will also produce better results. Most customers want a product that feels like it is made for them.
Write an original angle
Amazon is a marketplace and there are many books available. There is probably a book about the topic you want to write already. This is a good thing. If you can find an unique angle to your topic you will be able to identify with customers in a unique way. Use this to your advantage.
Find what is already selling well
If you try to sell a topic that has never been seen before, you’ll be publishing into a blue ocean. Instead, find a niche topic that is already selling well and see what is making that book sell. You can use our keyword research tool as well as competitor spying tool to get a better sense on what’s selling.
Look at other’s table of contents
Looking at other author’s table of contents can help you think about your own book and what you might want to include in it. Don’t just copy, but use the table contents as an inspiration for how you can organize and structure your book. Do you have any special insight that other author’s might be missing?
Read negative reviews
Look at the disappointments and gaps that people are writing about in their reviews. Maybe this is an area where you can fill in the gap with some unique information or research. This will make you stand out where other people. Fail. Check out our negative review notification that tracks any new negative reviews for any product.
One of the best techniques of online marketing is to have a good upgrade option. If you offer additional training or bonus resources you can begin building a mailing list of paying customers.
Now you know how to publish your own book. What are you waiting for? Go out there and let the world knows your creative thoughts and unleash the power of your imagination!